About me

My design philosophy is anchored in research, guiding me toward data-driven decisions that improve user experiences. Through curiosity and a commitment to user-centric design, I actively foster collaboration across teams to create products that truly resonate..

I hold a B.S. in Interaction Design from Linnaeus University, where I specialized in evaluating, developing, and designing user-centered digital experiences. Over the years, I’ve worked in enterprise design, gained hands-on experience as a freelancer, and now run my own client relationships, helping businesses optimize their eCommerce experiences. This diverse background allows me to balance business goals, technical constraints, and user needs to create impactful designs.

I am certified in eCommerce UX by the Baymard Institute and continuously expand my expertise to stay ahead of industry trends. Most recently I’ve been studying AI, Gamification and Storytelling in UX, applying these principles to drive engagement and conversions.

When I’m not immersed in design, you’ll find me exploring new countries and spending time outdoors. I currently split my time between Sweden and Costa Rica.